Tag Archives: shoes

SUTRO

“Can We Give That ONE Statement?” …That’s the question SUTRO shoe designers Mehran & Nooshin Esmaili ask themselves daily.

Founders and owners of Shoe Biz SFthis husband & wife duo have spent 33 years cultivating a business model that works exquisitely; boasting beautiful shops wonderfully decorated, courteous and efficient staff, and most importantly: superior shoe styles!

Having experienced their own growth and learning in the years that came before such rampant success, Mehran & Nooshin have seen an outpouring of support from their local and trend savvy San Francisco community. When they began their efforts towards creating an in-house label for expertly crafted shoes, their only prerequisite was that each design evoke California heritage specific to the identity of the San Francisco Bay Area.

Drawing inspiration from their regional environment, as well as maintaining core SF values, Shoe Biz SUTRO shoes are made in Mexico, yet with an eco-conscious frame of mind while taking pride in treating their factory employees with dignity and respect. Providing quality of life work conditions makes for happy shoe construction! Each pair is lovingly made within 22 hours from beginning to end and by approximately 5 people sharing 1 sewing machine. Featuring a goodyear welt construction where each panel is hand-cut, formed to shape and then stitched to the sole of the shoe, thus creating a welt, or ribbon like seam, SUTRO shoes are a one-of-a-kind fashion statement while being extremely durable.

Nooshin oversees the operations from start to finish. Involved and very passionate about the design, creation and manifestation as each pair is brought to fruition, Nooshin is available for her workers to provide them with care and support during the laborious process. She has also created strong business bonds with those who are employed at the factory and her presence allows for the quality of each hand crafted SUTRO shoe to undergo optimal supervision during assembly. SUTRO shoes has made a commitment to being eco-conscious; therefore, they use recycled products with minimum filling, natural rubber, are lead and mercury free and use non-chemical dyes opting for vegetable treated tannins instead. In addition, each shoe is made using glove leather to which an assortment of processes allows for a variety of finishes, achieving a new look in texture: from smooth and sleek leather to grainy and rustic suede. Embellishments are added as a finishing touch; including zippers, eyelets, laces and stitches.

Fortunately, SUTRO has become an increasingly more desirable shoe for Bay Area folks since each pair has a unique SF charm coupled with versatility in the form of fashion expression. Meaning, these shoes are comfortable and easy to wear, while looking fantastic with a variety of different outfits! Additionally, as SUTRO shoes are influenced by the city of San Francisco, everything from the brand name, the seal & the shoe is bursting with that special SF poise, with each pair being dedicated to an SF landmark or street, such as: Golden Gate, Valencia, Market, Sutter, Dolores & Fell.

Take a look at the pictures below to see if you find some spectacular soles that speak to your specific style!!! With such thoughtful construction and attention to detail it is hard not to fall in LOVE with SUTRO. And if you happen to be from the SF Bay Area then you will appreciate the look of these shoe styles since they truly capture noteworthy, individual SF character… “that one statement.”

xxoo, StonerChíc

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Shoe Obsession: The Bicolor Wedges

From London’s East Side comes Atalanta Weller, the very talented shoe designer who has been steadily captivating her global fan base over the past four years. Drawing inspirations from Ziggy Stardust, Louise Brooks and a variety of animal prints, her beautiful designs elevate her to the status of a true artist. Browsing on Pinterest, I found this gem from her 2011 collection. Although two years old, these amazing Bicolor wedges are still on-trend today, perhaps because her designs are so cutting edge and ahead of the times. The blend of neutral camel suede and sexy black leather makes for an absolutely stunning shoe. Because of the simple-yet-chic mixture of textures and colors, these stylish shoes can be worn to compliment a multitude of different outfits. Pair them with black skinny jeans, a bright chiffon top, and plenty of chunky jewelry for an effortlessly polished look. Or, glam them up with a sexy mini dress and a top-knot bun for a night out. The perfectly placed peek-a-boo cut-outs on the top of the shoe work to lengthen the line of your leg by showing off just the right amount of skin on your feet, making this the ideal wedge bootie for any body-type, any style and any outfit. These adorable and sophisticated wedges will complete any look while making your gams look flawless!

Bisou, StonerChíc

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Christmas Came Early

I want to extend a warm and loving THANK YOU to the Owner of Shoe Biz San Francisco, Mehran Esmaili!! And a hearty Cheers to all his incredible staff!

Mehran recently peeped the blog and loved StonerChíc, especially the posts featuring SUTRO shoes. In 1979 as Engineering students at SFSU, and with $1000 in savings from washing dishes at night, Mehran and his wife Nooshin opened their first Shoe Biz in the legendary Haight District (1420 Haight Street). Since then it has evolved, adding two more locations– 877 Valencia and 3810 24th Street– and each store has its own flair while being uniquely fun, creative, trendy, and 100% personal! Additionally, they have an incredibly remarkable array of k.i.l.l.e.r. shoes that are, as aforementioned trendy, but exquisitely exclusive. I love when I can shop knowing that I’ll have a distinct piece that not many others (if at all) will have… Shoe Biz’ tastes run the gamut from sneakers to pumps, boots to sandals and all things in between… Always with a marvelous selection, you are bound to leave the store with your tootsies happily and beautifully adorned!

Anywhooooo, where I was going with the thank you, it’s juicy… As a by product of seeing the blog, Mehran has sent me some beautiful booties that will be a perfect and welcome addition to my ever expanding shoe collection! Let me tell you, I am eager with the anticipation of wearing these beauties. They are so gorgeous. Both boots are Shoe Biz’ signature private label, SUTRO. Inspired by our stunning city by the bay, San Francisco is the backdrop to where the dashing young Man or Woman can be seen wearing these fine, handcrafted, artisan style leather shoes. Each pair is hand cut and hand stitched to perfection and the shoes are elegant with some styles having a refined and rustic flair. I highly recomment peeping the website: ShoeBizSF.com or visiting any of their 3 San Francisco, CA locations.

I hope you enjoy the pictures of my fab new SUTRO’s, xxoo StonerChíc

 

Starr Ankle Boot (black) & Market Ankle Boot (Tan)

Alternate Angles of the Market Bootie:

Alternate Angles of the Starr Bootie:

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