Tag Archives: indie


“Can We Give That ONE Statement?” …That’s the question SUTRO shoe designers Mehran & Nooshin Esmaili ask themselves daily.

Founders and owners of Shoe Biz SFthis husband & wife duo have spent 33 years cultivating a business model that works exquisitely; boasting beautiful shops wonderfully decorated, courteous and efficient staff, and most importantly: superior shoe styles!

Having experienced their own growth and learning in the years that came before such rampant success, Mehran & Nooshin have seen an outpouring of support from their local and trend savvy San Francisco community. When they began their efforts towards creating an in-house label for expertly crafted shoes, their only prerequisite was that each design evoke California heritage specific to the identity of the San Francisco Bay Area.

Drawing inspiration from their regional environment, as well as maintaining core SF values, Shoe Biz SUTRO shoes are made in Mexico, yet with an eco-conscious frame of mind while taking pride in treating their factory employees with dignity and respect. Providing quality of life work conditions makes for happy shoe construction! Each pair is lovingly made within 22 hours from beginning to end and by approximately 5 people sharing 1 sewing machine. Featuring a goodyear welt construction where each panel is hand-cut, formed to shape and then stitched to the sole of the shoe, thus creating a welt, or ribbon like seam, SUTRO shoes are a one-of-a-kind fashion statement while being extremely durable.

Nooshin oversees the operations from start to finish. Involved and very passionate about the design, creation and manifestation as each pair is brought to fruition, Nooshin is available for her workers to provide them with care and support during the laborious process. She has also created strong business bonds with those who are employed at the factory and her presence allows for the quality of each hand crafted SUTRO shoe to undergo optimal supervision during assembly. SUTRO shoes has made a commitment to being eco-conscious; therefore, they use recycled products with minimum filling, natural rubber, are lead and mercury free and use non-chemical dyes opting for vegetable treated tannins instead. In addition, each shoe is made using glove leather to which an assortment of processes allows for a variety of finishes, achieving a new look in texture: from smooth and sleek leather to grainy and rustic suede. Embellishments are added as a finishing touch; including zippers, eyelets, laces and stitches.

Fortunately, SUTRO has become an increasingly more desirable shoe for Bay Area folks since each pair has a unique SF charm coupled with versatility in the form of fashion expression. Meaning, these shoes are comfortable and easy to wear, while looking fantastic with a variety of different outfits! Additionally, as SUTRO shoes are influenced by the city of San Francisco, everything from the brand name, the seal & the shoe is bursting with that special SF poise, with each pair being dedicated to an SF landmark or street, such as: Golden Gate, Valencia, Market, Sutter, Dolores & Fell.

Take a look at the pictures below to see if you find some spectacular soles that speak to your specific style!!! With such thoughtful construction and attention to detail it is hard not to fall in LOVE with SUTRO. And if you happen to be from the SF Bay Area then you will appreciate the look of these shoe styles since they truly capture noteworthy, individual SF character… “that one statement.”

xxoo, StonerChíc

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Artistically Inclined

Walking home yesterday I stumbled across  a charming little art gallery on Valencia Street, SF: Incline Gallery.

A unique setting of ramps and volume with plenty of natural light, the space that encapsulates this contemporary art gallery works towards cultivating local, community growth among visual and performative  artists.

Lovingly and delicately curated, I highly suggest popping into Incline Gallery. You are sure to find tranquility amidst busy urban living…


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Back It Up

I adore an adorable backpack!

An adaptable accessory that can be worn with a variety of looks–especially for a girl on the go– the backpack is resourceful while adding an element of comfort. Instead of always schlepping around a heavy oversized handbag with all of your daily necessities, the backpack comes in handy since you can choose to wear it on one or both shoulders as you easily store many of your girly goodies…

Knapsacks come in a multitude of stylish prints, patterns, colors and materials; embellished with leather, hardware, zippers and woven fabric. Searching on pinterest  I found some of my favorite rucksacks… These bags would be great for an exciting Saturday cruising the city streets!

Pick out your most coveted cary-all, you are sure to love your backpack for all of life’s little StonerChíc adventures!!

Xoxo, Sc

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Gravel & Gold

This store is perfection! Located in the heart of the Mission, off of Valencia at 21st, this tiny little shop is charming and delicately curated.

You can find the most luscious thermals and cozy indoor comforts, as well as yummy winter sweaters, colorful jewels, playful accessories, leather goods & plenty of beautiful house ware trinkets and gifts!

Below a few pictures of this fabulous store… xox, SC

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Fashion Inspiration of The Day

Free People Fall Shoes

I found this FAB photo of some scrumptious shoes while peeping the Free People website. Instantly I began to ponder the various outfit opportunities!

Cute everyday boots made of distressed suede in the most perfect and versatile color: Slate. Accentuated by the very best caramel toned leather straps… Pair these Paperback Ankle Boots with some dark denim skinnies, a cozy oversized sweater in a luscious winter cream & add some fabulous, punchy accessories to personalize, as well as brighten up, the look– picture a colorful arm of bracelets, a few gemstone pendants dangling around your neck and small or medium hoop earrings…

Next up: the Desoto Cut Out Oxford. If you feel like keeping it posh while still rocking just the littlest bit of edge, this is the shoe for you! These high-shine flats are sophisticated and polished; an updated nod to the ever classic brogue design. When I saw these beauties my mind immediately thought they would be the perfect pair of Oxfords to wear with a crisp, classic, white button-down blouse & a sleek, sexy black pencil skirt; keeping the accessories simple and refined, with pearl or diamond studs and a few dainty necklaces…

The Lonesome Fringe Ankle Boot & the Perspective Heel are two adventurous style choices! If you are down to wear these fancy feet around town, by all means: GOD SPEED Personally, I find these two pairs to be striking. It’s hard to go unnoticed when your shoes have personality & charm that stands all on their own! With the alluring peep-toe, lace-up sandal I am compelled to throw on a textured mini dress (fab pattern or embellishments, please!) while wearing the bare minimum in accessories; brazen without going overboard… As far as the fringed bootie is concerned, this is a spunky & sassy style choice that is much easier to weave into everyday fashion planning. Wear these boots with leggings, a flowy tunic and make sure to incorporate some Native American inspired accessories: feathers, gems, animal talismans, you get the idea…

No matter what shoe best describes your fashion esthetic & identity, wear them with confidence and pride! You look fabulous, sassy, classy, sexy, spunky, funky & fresh in everything you do, BELIEVE IT!!!!

lots o’ love, StonerChíc

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Bon Voyager

I stumbled upon a wonderfully crafted store yesterday while walking the streets of San Francisco. After a delicious early afternoon in Hayes Valley, my bf and I made our way back to the Mission District– we were both headed for Dolores Park to bask in the warmth and glory of the sun! Before, however, we perused Valencia… the stores there are divine! Each shop has a one-of-a-kind flair that is too stylish for words… Hipster Funk, Stoner Chic, Boho Sophistication that is just the right combination of rebel, edgy and classic. Voyager Shop really stood out. A retail collaboration among SF based Revolver, Spartan and Needles/Pens, this space is carefully curated featuring clothes, accessories, books, art and more! An exceptional variety is offered at Voyager Shop and aside from spectacular fashion and culture finds, the space is a designers dream. I’ve included some pictures of the store so you can get a taste… If you ever find yourself in SF or the Mission, I highly recommend you stop by Voyager Shop, I can only imagine you will LOVE it! xxoo, SC

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The Head And The Heart

On Friday night I went to an AMAZING live show at San Francisco’s historical Fillmore. This venue is magical! So many talented and beloved musicians have performed on the Fillmore stage and the energy of the venue is magnetic and omnipresent !!!

The band I saw was The Head And The Heart. A Seattle based band, the three leads, Josiah, Jon and Charity’s vocals are stunningly beautiful, with each song displaying a gracious blend of harmonies so delicate and truly astounding, you will not stop listening to this wonderfully crafted album. For a taste, click on the link to preview a few tracks, you will not regret it… Much love, xoxo

The Head And The Heart. Live at The Fillmore, SF on 6/1/2012

Band Shot.

Beautiful harmonies, passionate singers!

Charismatic and lively performers!

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