“Can We Give That ONE Statement?” …That’s the question SUTRO shoe designers Mehran & Nooshin Esmaili ask themselves daily.
Founders and owners of Shoe Biz SF, this husband & wife duo have spent 33 years cultivating a business model that works exquisitely; boasting beautiful shops wonderfully decorated, courteous and efficient staff, and most importantly: superior shoe styles!
Having experienced their own growth and learning in the years that came before such rampant success, Mehran & Nooshin have seen an outpouring of support from their local and trend savvy San Francisco community. When they began their efforts towards creating an in-house label for expertly crafted shoes, their only prerequisite was that each design evoke California heritage specific to the identity of the San Francisco Bay Area.
Drawing inspiration from their regional environment, as well as maintaining core SF values, Shoe Biz SUTRO shoes are made in Mexico, yet with an eco-conscious frame of mind while taking pride in treating their factory employees with dignity and respect. Providing quality of life work conditions makes for happy shoe construction! Each pair is lovingly made within 22 hours from beginning to end and by approximately 5 people sharing 1 sewing machine. Featuring a goodyear welt construction where each panel is hand-cut, formed to shape and then stitched to the sole of the shoe, thus creating a welt, or ribbon like seam, SUTRO shoes are a one-of-a-kind fashion statement while being extremely durable.
Nooshin oversees the operations from start to finish. Involved and very passionate about the design, creation and manifestation as each pair is brought to fruition, Nooshin is available for her workers to provide them with care and support during the laborious process. She has also created strong business bonds with those who are employed at the factory and her presence allows for the quality of each hand crafted SUTRO shoe to undergo optimal supervision during assembly. SUTRO shoes has made a commitment to being eco-conscious; therefore, they use recycled products with minimum filling, natural rubber, are lead and mercury free and use non-chemical dyes opting for vegetable treated tannins instead. In addition, each shoe is made using glove leather to which an assortment of processes allows for a variety of finishes, achieving a new look in texture: from smooth and sleek leather to grainy and rustic suede. Embellishments are added as a finishing touch; including zippers, eyelets, laces and stitches.
Fortunately, SUTRO has become an increasingly more desirable shoe for Bay Area folks since each pair has a unique SF charm coupled with versatility in the form of fashion expression. Meaning, these shoes are comfortable and easy to wear, while looking fantastic with a variety of different outfits! Additionally, as SUTRO shoes are influenced by the city of San Francisco, everything from the brand name, the seal & the shoe is bursting with that special SF poise, with each pair being dedicated to an SF landmark or street, such as: Golden Gate, Valencia, Market, Sutter, Dolores & Fell.
Take a look at the pictures below to see if you find some spectacular soles that speak to your specific style!!! With such thoughtful construction and attention to detail it is hard not to fall in LOVE with SUTRO. And if you happen to be from the SF Bay Area then you will appreciate the look of these shoe styles since they truly capture noteworthy, individual SF character… “that one statement.”
Shoe Biz Valencia: Wonderful Interior Decor Using Rustic & Up-cycled Materials
Shoe Biz Valencia: Innovative Decor
The Stanyan (top shelf) & The Golden Gate and The Starr (middle shelf) & The Valencia (bottom shelf)
The Fell in Tan & Grey
The Fell Worn with J. Crew Jeans in Blue
The Carroll & The Perry
The Starr, The Mint & The Heathrow
The Starr; Adaptable Booties
The Starr in Cognac Colored Suede